In an exciting collaboration that brings together the worlds of agriculture and fashion, Massey Ferguson, the renowned agricultural machinery manufacturer, has joined forces with Raging Bull Clothing, the iconic brand founded by ex-England Rugby captain Phil Vickery. The partnership, announced at LAMMA 2024, promises a unique line of dual-branded clothing, blending the rugged spirit of the farm with the stylish flair that Raging Bull is known for.
A Fusion of Heritage and Innovation
Raging Bull, synonymous with integrity, pride, and passion, is the brainchild of Phil Vickery, who not only boasts a successful rugby career but also a deep-rooted connection to farming. Growing up on a family farm in North Cornwall, Phil’s values were shaped by the challenges and hard work of rural life. Now, these very values form the backbone of Raging Bull, making it a natural fit for a collaboration with Massey Ferguson.
Massey Ferguson, a stalwart in the farming community, recognised the shared values and ethos with Raging Bull, leading to the strategic decision to bring the two brands together. The collaboration aims to create a line of clothing that not only pays homage to the agricultural roots but also reflects the sophistication and reliability that Massey Ferguson is renowned for.
Phil Vickery: From Rugby Fields to Farmlands
Phil Vickery’s journey from the rugby pitch to the farmlands of Cornwall has been nothing short of remarkable. Having retired from professional rugby in 2010, Phil established Raging Bull, a men’s clothing brand that embodies the spirit of the countryside. His farming background and understanding of the daily challenges faced by farmers make him the perfect ambassador for this collaboration.
“Growing up in the farming community, Massey Ferguson has always been there; red, reliable, and ready for work,” says Phil Vickery. “It is an honour and a privilege to be one of Massey Ferguson’s official partners, and I can’t wait to see this partnership with Raging Bull unfold.”
The Fashion of Farming: Dual-Branded Clothing for All
The collaboration between Raging Bull and Massey Ferguson will result in a range of dual-branded clothing, offering various styles that seamlessly blend functionality and style. This special collection will be available through the Raging Bull website and shops, as well as the AGCO dealer network later this year.
A Perfect Fit: Stylish, Practical, and Durable
Lindsay Haddon, advertising and sales promotion manager at Massey Ferguson UK, IRL, and Middle East, expresses excitement about the collaboration, noting that Phil Vickery’s farming background and commitment to local living will resonate with their customers. The launch of Massey Ferguson’s new flagship MF 9S tractor, with its striking features and styling, mirrors the imagery associated with Raging Bull and Phil’s renowned reputation on the rugby field.
Sandrine Grenet, merchandise brand manager at Massey Ferguson EME, emphasizes the perfect fit of the collaboration. “We know our farmers appreciate quality, functionality, durability, and great-looking products, that’s why the collaboration with Raging Bull is such a perfect fit,” she says. “Together, we have come up with an exceptional range of stylish clothing, which is not only practical but a pleasure to wear.”
As Massey Ferguson and Raging Bull combine their strengths, this collaboration promises not only to celebrate the shared values of the countryside but also to bring a touch of style and sophistication to the farming community. The fusion of heritage and innovation, ruggedness and style, makes this partnership a standout moment in both the agricultural and fashion landscapes. Stay tuned for the unveiling of this unique dual-branded collection, a testament to the enduring spirit of the fields and the fashion it inspires
